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LAKE SUCCESS, N.Y., March 8, 2010 – Canon U.S.A., Inc, a leader in digital imaging, today announced the launch of the REALiS SX7 Mark II Multimedia LCOS Projector. This new model combines the award-winning features of REALiS projectors with an impressive 4000 lumens of brightness and a Photo Image Mode to assist users with advanced color management and adjustments for ambient lighting conditions.

The Photo Image Mode allows users to easily make changes to improve the look and feel of the content being projected. Within this mode the Color Level and Color Temperature functions allow for fine-tuning of both the intensity of colors and the color temperature by selecting from easy-to-use presets. In addition, the Photo Image Mode includes an Ambient Light function which can be used to compensate for lighting conditions for both the type of lighting (Tungsten, Fluorescent and Fluorescent H) and intensity (Low, Medium or High). The ambient light function is ideal for users displaying content and cannot control the lighting conditions – such as educators speaking in classrooms or photographers showing their work in an art museum/gallery or at a seminar. The functions available in the Photo Image Mode allow users greater control of color reproduction and image quality.

“Whether presenting photographs, videos, presentations, or any other content, the color accuracy and amount of ambient light will play a major role in the perceived quality of work,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “The high-brightness and Photo Image Mode included on the REALiS SX7 Mark II allows users to display their images with outstanding detail and superb quality.”

The REALiS SX7 Mark II Multimedia LCOS Projector features advanced LCOS (Liquid Crystal on Silicon) technology with Canon’s patented, proprietary AISYS (Aspectual Illumination System) Optical Engine. This advanced technology, combined with the projectors SXGA+ (1400 x 1050) native resolution and 4000 lumens of brightness, delivers extraordinary detailed, lattice-free motion and still images. This combination makes the REALiS SX7 Mark II ideal for classrooms, meeting/board rooms, photo studios and seminars/conferences.

The Canon REALiS SX7 Mark II Multimedia LCOS Projector supports Adobe RGB and sRGB color spaces. Both of these color spaces are of critical importance to professionals demanding precise color-matching in the following fields of work: professional photography, graphics, printing, computer aided design and medical imaging. Additional key features include:

• Genuine Canon 1.7x Powered Zoom/Focus Lens for ease of projector placement

• Supports popular widescreen WXGA (1280 x 800) resolution computers with no need for compression and/or unsightly distortion

• DVI-I Terminal ensures a true digital connection for high quality images and video

• Off & Go system allows the projector to be unplugged as soon as it is tuned off. This allows for quick and easy pack-up after a finishing a presentation.

Availability and Warranty Information

The REALiS SX7 Mark II Multimedia Projector has a suggested list price of $6,999 and is scheduled to be available in early April. This new model is backed by Canon USA’s Three-Year Limited Warranty and exclusive Projector Protection Program (“Triple P”). Triple P is a FREE service program that provides a loaner projector of equal or greater value in the event that a qualifying unit is in need of repair. Triple P is available on all Canon projector models during the Three-Year Canon USA Limited Warranty period.*

For more information please visit www.usa.canon.com/projectors

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of “100 Best Global Brands.” Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.

# # #

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Specifications, availability and prices subject to change without notice. Actual prices are determined by individual dealers and may vary.

* Loaner units based on availability. Program subject to change at any time without given notice. Contact the Canon Customer Support Center at 1.800.828.4040 for complete details.

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Regarded by many as the most technologically advanced console on the market, the PlayStation 3 is still the console for serious gamers. Games developers are still grappling with the challenge of making the most of the PlayStation 3's processing power, but some of the games on this list bring to the screen graphical detail and sophisticated gameplay the like of which have never been seen before. These are the ten games we think you would do well to consider buying or borrowing. In no particular order.

>Civilization Revolution (2k Games): This game has been around in one form or another for 18 years, and this latest version is what its creator Sid Meier says is “the one I wanted to make”. An engrossing world-domination simulation, Civilization Revolution takes the series to new levels of graphical brilliance and gameplay. This console version removes some unnecessary complexities, and concentrates your mind on the idea the addictive challenge of guiding your clan from a bunch of ancient warriors to a powerful global force.

>Midnight Club: Los Angeles (Rockstar): The fourth installment in the Midnight Club series contains some of the most detailed cars ever seen in computer games. This highly regarded, immensely exciting urban racing game is packed with fantastic locations and beautiful cars. It's also a difficult enough challenge for you to have to go through many, many hours of gameplay. The main protagonist in the game, known as “Player”, is asked by various shady characters to go on missions which, when completed, earn him a reputation and money.

>Ratchet and Clank: Tools of Destruction (Sony): Although this is the seventh adventure for the loveable alien duo, this is the first time they have made an appearance on the PlayStation 3. An epic sci-fi adventure, the plot may not be as involving as some other games, but the controls of the game are perfectly tuned and there's too much action going on for you to want to worry about the plot. The richly textured galaxy scenes and the buddy-buddy wise-cracking between the unlikely heroes makes this an all-round entertainer.

> Mirror's Edge (EA): This underrated action thriller has an engrossing storyline and imaginative setting. It's an innovative and highly stylised chase game that brings a new physicality to the first-person perspective, and it has the kind of cinematic style found in the best films. Mirror's Edge may find a larger audiences if future versions involve more gameplay, as one of the reasons why it was underrated was because it's possible to finish it in a few days. But if you're looking for something won't take forever to get to the end, this game is for you.

>Red Faction - Guerrilla (THQ): This well designed third-person sci-fi blaster has the kind of superficial storyline that many gamers find interesting if they think about it, but there's too much going on to be able to think too deeply. The action scenes are right up there with the best games released in recent years. Set amid a bloody revolution on the planet Mars, the destructive environments are incredible fun, as are the amazingly powerful weapons.

>Valkyria Chronicles (Sega): This cleverly devised, popular game is set up as a deep, tactical role-playing scenario-based strategy challenge, and if you're not familiar or have never played the Final Fantasy series, you will find this a real eye opener. Set on a warring continent not unlike 1930s Europe, you play the part of a meek and mild engineer who sees the war unfold while behind enemy lines. The story of oppression and honour is surprisingly involving, and will have you engrossed for many days.

>inFamous (Sony): It may not have enjoyed the mega-success that it expected when it released this game, but Sony has at least shown again that it can make games that have an interesting storyline and involve great action. A massive explosion hits the fictional Empire City, and the character that you control finds that he has super powers as a result. So, inevitably, battle a variety of deadly comic book-style villains. It's an intriguing sci-fi romp and is one of a new generation of open-world action adventures.

>Ninja Gaiden Sigma (Tecmo): As with most games that require some time to learn the controls for the fight system, your efforts will be rewarded with precise and exciting gameplay. The fictional story involves your character, a Ninja, who has to recover a sword and avenge the massacre of his clan by the evil Vigor Empire. Brutal combat scenes pepper the whole game and the weapons are more powerful than you expect and the moves are more extravagant than you thought they would be.

>Call of Juarez: Bound in Blood (Ubisoft): Some gamers say this is slightly flawed offering, but hasn't stopped vast hordes of gamers from taking it up and enjoying it all the same. The gamers who appreciate it regard it as an extremely atmospheric Wild West shooter, filled with exciting shootouts, swaggering outlaws and convincing John Ford-esque locales. If you're tired of the second world war and the Middle East, it's a mightily refreshing change of pace.

>Condemned II: Bloodshot (Sega Europe): This is a truly gruesome first-person shooter following an alcoholic serious crimes investigator, Ethan Thomas, on the hunt for serial killers in the back alleys of Metro City. According to one reviewer in The Guardian, “If you're after gore, violence and, well, more gore, you really shouldn't miss this. Your children very much should, though.”

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CHINA “HIJACKS” MAJOR US SEARCH ENGINES

Following President George W. Bush's attendance of the award ceremony honoring the Dalai Lama, China states that the bestowal of the award has “gravely undermined” relations between the US and China. Further exacerbating circumstances for Beijing include President George W. Bush's decision to meet privately with the Dalai Lama at the White House.

In an apparent response to these events, hours-old reports contend that all search traffic arising from China using major US search engines such as Google, Yahoo, MSN are now being redirected to the Chinese-owned search engine Baidu.

Amid apologies and tensions arising from quality of children's toys, the ever-growing US Trade debt with China, and now the bestowal of the Congressional Gold Medal to the Dalai Lama, China's apparent response alarmingly reflects concerns previously stated by the US Department of Defense.

THE DOD'S OWN WORDS

After living and working in China for several years, I have retained a keen interest in US-China relations and events. Some months ago, I researched the US government's military outlook on China and ran across United States' Department of Defense (DOD) 2007 Annual Report to Congress regarding China's use of information as a weapon.

The following words are an excerpt from the DOD report:

“The People's Liberation Army (PLA) is pursuing comprehensive transformation from a mass army designed for protracted wars of attrition on its territory to one capable of fighting and winning short-duration, high intensity conflicts against high-tech adversaries - which China refers to as “local wars under conditions of informatization.” China's ability to sustain military power at a distance, at present, remains limited but, as noted in the 2006 Quadrennial Defense Review Report, it “has the greatest potential to compete militarily with the United States and field disruptive military technologies that could over time offset traditional U.S. military advantages.”

INTERPRETING THE DOD'S WARNING

Before going into this statement any further, we need to glean a few crucial words and phrases:

1. “comprehensive transformation”- These words point out a “symptom” peculiar to all of China's activities as a complex working entity, whose interrelated parts include government, economy, living culture, and military.

2. “designed for protracted wars … to … short-duration, high intensity conflicts”- This refers to China's commitment to develop itself as a military superpower preparing for both long- and short-term contingencies.

3. “informatization” - This word cannot be found in a traditional dictionary, and is thus indicative of a “new” concept arising from the “comprehensive transformation” mentioned above. The word “informatization” actually appears to have been coined by the Chinese themselves (Annual Report to Congress, p. 21), and specifically refers to warfare in the information age.

4. “at present, remains limited” - This describes China's military state of affairs, but implies a soon-approaching milestone whereby China will not be so limited.

5. “technologies that could …offset …U.S. military advantages” - This concern actually appears as a double-wedged sword. 1) The existence of a Chinese military advantage over US technology, and what exactly this advantage is. 2) Whether and how China intends to deploy such military advantage.

Of these key points, it seems numbers 3 and 5 are the most crucial.

CHINA'S MILITARY SPENDING & GDP

While in the past China has traditionally banked its safety on the sheer volume of its military, the DOD's report contends China is clearly working on leveraging its powerhouse of resources with a new and deliberate focus on the acquisition and effective use of information.

“While China strives to modernize conventional side is China's continued pursuit of area denial and anti-access strategies is expanding from the traditional land, air, and sea dimensions of the modern battlefield to include space and cyber-space.”

China's budget also reflects military spending as an increased priority:

“Analysis of PRC budget data …for the period of 1996 to 2006 shows average annual defense budget growth of 11.8 percent …compared with average annual GDP growth of 9.2 percent…”

That China is able to increase its defense spending at a rate higher than its GDP growth reflects China's confidence in bankrolling such spending on its massive economy. In concordance with its traditionally cautious attitude toward economic growth, in recent years China has placed a cap on economic growth well below its full growth capability. Should it justify further increase in military spending backed by a large liquid economy, China may easily loosen its regulatory controls to fund such an increase.

CHINA'S NATIONAL SECURITY - A PERSONAL PERSPECTIVE

In the earlier part of my stay in China, there was relatively little “hands-on” knowledge of IT. Everyone - both Chinese and foreign nationals alike - was curious to know just what the “information revolution” was, and whether they could use it to their advantage. From my perspective, China's main interest on IT was how to use it to advance the economy.

There were few to no internet service providers (ISPs) at that time. Any knowledge of modern technology of almost any kind was limited, and the general perception of IT was as an unknown. It was “something you heard about in the news” and it was “something that happened in different countries”. However, within the short time I lived there, I saw Chinese people quickly learning and embracing the information revolution.

With China at that time having absolutely no technological infrastructure, hi-tech foreign companies such as the communications giants Ericsson and Motorola were all too glad to oblige China with their products. The field was ripe for the plowing. As such, these foreign entities sold and installed the very latest of their technologies, many of which surpassed inferior and antiquated technologies (and associated support infrastructures) used in America at that time (see footnote 1).

CHINA'S MILITARY BUILDUP: NOTHING NEW

While living there, I enjoyed the perspective of the general public within China. Towards the end of my stay there, I saw a marked increase in state-sponsored television programming touting the technological advances of China's military. This took place concurrent with what was then one of the most massive layoffs within the People's Liberation Army. As I recall, China laid off half or more of its foot soldiers, most of whom served as unskilled labor (see footnote 2). With this layoff and the ensuing glut in available labor, the streets bore much talk of disgruntled former army laborers.

Also while living in China, I heard talk of “going away parties” held for friends, or friends of friends. These “friends” usually had some form of engineering knowledge, and had in some way been recruited by the Chinese government to relocate to newly-built cities (see footnote 3) in such remote locations as Mongolia or Heilongjiang. I was immensely intrigued with these rumors, but was never able to secure an invitation to these going away parties and confirm the reason for departure.

To sum up, what an observer saw on the streets of China were two important events:
• a massive layoff in China's army and
• a concurrent campaign announcing new technologies.

From my perspective as an outsider, I saw these phenomena as “symptoms” of something much larger. If China didn't need such a large army of foot soldiers, then something just as powerful (or more powerful) must have replaced the soldiers. It seemed very evident: China was beginning to ramp up a new kind of military power. When I returned from China in 1997, I have kept this observation in mind.

ECONOMIC CONCERNS - THE TRADE DEFICIT

Since at least 1985 the US-China trade deficit has grown without a single year showing sign of reversal. The deficit currently adds up to approximately $434 billion.

While the US may be a leader in technological innovation, the fact that the US now depends so heavily upon foreign resources to physically produce such technology is grave enough concern. In a worse scenario, some surmise China may eventually use this situation as a means of economic blackmail.

THE TAIWAN ISSUE

Such books as The China Threat seem to have raised a red flag soon after I departed China in 1997. A slough of more recent books such as America's Coming War with China: A Collision Course over Taiwan and Showdown: Why China Wants War with the United States stand as indicators of growing concern over China and its uncertain intentions toward the United States of America.

Other titles similar to those mentioned above, as well as various news editorials, cite the issue of Taiwan's independence and China's assumed opposition to US “interference” (in support of Taiwan) as a key “bone of contention”. The Taiwan issue is considered a veritable time bomb waiting to blow.

CLOSING COMMENTS

There are so many factors at work within China: the seat of an ancient culture still struggling to find its identity amidst the onslaught of modern times; a country whose government is so large as to be divided into separate camps with differing agendas. It is difficult to know just what China would do in any given circumstance.

In a previous article, I have recommended a policy of “intimate & continuous engagement”. It would seem best for the US to engage China as much as possible, at different levels and within just as many venues, to seek a resolution on any differences, or at least to foster an environment of healthy communication on a fair, open, and level ground.

FOOTNOTES:

Case in point: In 1995, while still living in China, I purchased an Ericsson 788 cell phone with a service package at a very reasonable price. This phone was about 2-1/2 inches long, and weighed almost nothing. It was so small that it was almost difficult to hold and frequently slipped out of my hand. Upon my return to the USA, American cell phone technology was still relatively unaffordable. Those people who could afford it included those users who carted around with “brick” phones. These phones were the size and weight of a small red-brick block - markedly much heavier and delivering a signal quality inferior to the cell phone I had bought in China several years earlier.

While China's policy then guaranteed that all citizens could have work, such guarantee was usually delivered through enlistment in the army, and the work provided was invariably of the hard labor sort. Little effort was made to affect any skills or personal preference matching. Many Chinese people enlisted into the army thinking the army would bankroll the rest of their working lives, only to be laid off in recent years.

The construction of such cities on short notice is entirely possible. I frequently went on bike rides outside of Shanghai during my free time. On one such foray (c. 1996), I happened upon the newly built “Bao City” situated northeast of Shanghai, next to the Huangpu River and just across from Chongming Island. Bao City was funded entirely or in part by the Bao Steel Corporation, one of China's largest steel production companies. I characterized this city as a “reverse ghost town” because it had been built so fast that no-one had had time to move in to populate its many brand new buildings. This is characteristic of China's ability to rally its labor force toward quick results.

References:

Annual Report to Congress: Military Power of the People's Republic of China, Office of the Secretary of Defense, 2007

US Census Bureau, http://www.census.gov/foreign-trade/balance/c5700.html

“Hu Jintao, Bush's Banker?” by Jennifer Brea, About.com: World News, May 4, 2007

The China Threat, Bill Gertz, Regnery Publishing, 2002

Showdown: Why China Wants War with the United States, Regnery Publishing, 2006