Lead Generation Blog

The Following Blog Post is from Associated Content and sponsored by Affiliate Marketing

Do you enjoy being around animals and want to start a business of your own? With pet owners holding their pets in such high esteem these days, a pet related business can be your ticket to success. Pet businesses with a bright future run the gamut from doggy day care centers to pet training and grooming services. Once you decide which pet related business is for you, you'll need to develop a marketing plan to bring in clients and their pets. Here are some ideas on how to market a pet business:

Market a pet related business: Co-market with veterinarians

Regardless of what pet related service you choose to offer, co-marketing with veterinary offices in your area is a recipe for success. Ask if you can place brochures in the waiting room or display a container of business cards at the counter where customers check out. This should give you lots of targeted marketing without costing a fortune.

Market a pet related business: Market at the dog park

If you're offer a dog related service such as training or doggy day care center, you'll want to become a regular at your local dog park. When you visit the park take along a generous stack of business cards. Mingle with dog owners while introducing your business in a low key, unobtrusive way. You can also talk to dog owners to see what additional services they would like to see offered.

Market a pet related business: Sponsor a charitable event

Attract the attention of the community and do a good deed at the same time by sponsoring an event for charity. For example, if you do dog grooming, hold a Saturday event where all of the proceeds collected for the grooming goes to an animal rescue organization or your local SPCA. Send out a press release to local publications letting them know about the big event.

Market a pet related business: Co-market with other local pet businesses

Team up with pet stores and other non-competing pet businesses in your area. Do joint advertising in a targeted, local community publication. By featuring both ads in one space, you'll cut your advertising costs in half. You can also team up with other pet businesses locally and sponsor special pet related events in your area.

Market a pet related business: Do your research

Go to your local library and ask the reference librarian to help research which areas of your city have the highest density of pets. Once you have this information, prepare flyers advertising your services and distribute them door to door.

Market a pet related business: Give something free

Give customers an incentive to use your service by offering something free. For example, if you have a pet grooming service, offer a free photo of the freshly groomed dog for the dog owner to take home. Customers love getting something for nothing.

Running a pet business can be lots of fun and potentially quite lucrative when you market successfully to your audience. Why not give these pet business tips a try?

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The Following Story is from Associated Content and sponsored by Lead Generation

Email is a great tool for keeping your customers informed and interested. If properly produced, mass emails can deliver increased sales and higher customer satisfaction. If mistakes are made, those same emails can cost business or damage your brand. By avoiding common pitfalls in three key areas, you can greatly improve the effectiveness of your email marketing.

HTML In Email

Many marketing emails use HTML to help capture customer attention. Some of them get noticed for all the wrong reasons. Badly formed HTML in email can cause your message to be flagged as spam, or appear as unreadable nonsense to potential buyers.

If an HTML message contains overly small text, or huge words, it may be marked as junk. The same goes for excessively large words. Avoid using giant font sizes in headlines, and super tiny text for un-subscribe links or legal details.

You will also want to take care to with tool you use to create your message. Many “WYSYWIG” (what you see is what you get) html editors add their own proprietary tags or attributes the HTML code. These non-standard elements can reduce your chances of making it through spam check points.

Assuming your message is green lighted by the filters, there can still be problems. Email clients are not nearly as sophisticated as web browsers when it comes to content features. Cascading Style Sheets and dynamic content are all the rage in web design, but not all email clients support CSS and none allow JavaScript, Active X or other dynamic content. Better to stick with table based layouts and simple formatting tags.

Lastly, you should consider that some email clients lack HTML support entirely. It is extremely important to include a plain text alternative version of your HTML message. Most mass mailing programs make this easy to do.

Images In Email

Technically, this area could fall under HTML. Images in email however, are so common (and so commonly misused) that they warrant some special attention. Firstly, you must remember that your images need to properly linked in order to be visible. Images you intend to include in your email should be hosted on your servers and properly linked within the email. The link syntax you need may differ from what you use in your web pages.

With pages on your website, you can often use relative such as: “/images/my_cat_fluffy.jpg”. This will not work in email. A proper image link for email needs to be a complete path such as: “http://www.example.com/images/my_cat_fluffy.jpg” or similar.

Even properly linking an image is not a guarantee that it will show up in the final message. In order to enhance security and reduce spam, many email clients turn off images by default and only show them at the user's request.

This makes it essential that you craft your message to be readable and presentable without images. Excessive use of images without enough text is also another red flag for spam filters.

Consider The Sender

The popularity of mass marketing through email has not escaped the notice of programmers. There are hundreds if not thousands of programs available to send mass missives for various purposes. Choosing the wrong one can anger your Internet Service Provider, compromise your customer's privacy or get you blacklisted as a spammer.

When choosing a program to send your emails, make sure that it can be configured to send the emails individually to users. Some programs will simply blind carbon copy all recipients, or in extreme cases, carbon copy everyone (revealing all customer email addresses to everyone on the list).

Sending individual messages makes it possible to throttle the sending as well. Many Internet Service Providers have extremely strict policies on the use of their mail services. If you start flooding their email server with thousands of messages, you will almost certainly violate their policy. You might even clog or crash the server. A good mass mailer will send in small batches with short breaks between mailings. If in doubt, contact your hosting company to clarify their policy.

It is also important to know that you are at least partially tying your reputation to that of the sending program you choose. Email sending programs “stamp” the message with information that identifies what program sent the message. If that stamp indicates you are using a program favored by junk vendors, you could end up blacklisted.

Regardless of the care you take crafting your message, and choosing a sender, there is no substitute for testing. You should always use your chosen program to mail the message to yourself and check the results in multiple email clients - including several web based email services.

Your customers will certainly appreciate all your work, but they might not be the only ones. Instead of angry customers complaining about the “junk” sent, your customer service staff will spend more time talking to informed customers ready to place an order.

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The Following Story is sponsored by How to Market

Tourism professionals looking to advance their career should consider pursuing a Travel Marketing Professional (TMP) certification from the Southeast Tourism Society. Classes for the three-year certification program are held each summer for one week at the North Georgia College & State University in Dahlonega, Georgia.

Founded in 1983, the Southeast Tourism Society is a membership organization tasked at fostering tourism within the 11 Southeastern states the non-profit group represents (Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia). In 1992, the Society conducted the first Marketing College and each year since, attendance has increased over the previous year. To date, 315 tourism professionals have earned the Travel Marketing Professional certification.

This year, 225 tourism professionals descended on the town Dahlonega to expand their marketing intelligence. Attendees are primarily from the Southeastern United States, representing state and regional tourism offices, resorts, attractions and other sectors of the tour and travel industry. However, anyone in the United States tourism industry looking to enhance their overall knowledge of tourism marketing is invited to attend. Instructors are active professionals working in the travel industry, volunteering their time and educating the next generation of tourism leaders.

During the week-long program, students learn various aspects of tourism marketing while sitting in a college classroom. Coursework is dependent on what year in the program the student is in, but ranges from product branding to basic sales skills and public relations to the elements of customer service. Specific classes take marketing basics to the next level and include: conducting research, developing marketing plans to promote rural tourism and creating a crisis public relations plan.

Since the Southeast Tourism Society's Marketing College takes place on a university campus, students are invited to sleep in one of the dormitories. Rooms are private while the bathrooms down the hall are communal. Like a college dorm room, it contains the basics: a bed, dresser, desk, chair and armoire. Students staying in the dorm should arrive with their own linens including blanket and pillow; towels; bathroom amenities (toilet paper is provided) and any other home comforts. A Wal-Mart is nearby to pick up forgotten essentials.

For those tourism professionals who do not wish to relive the total college experience, a handful of hotels, cabins and B&B's are nearby.

North Georgia College & State University is one of six senior military colleges in the United States. Depending on the dates of Marketing College, the young cadets may be on campus and it's common for tourism professionals to start the day with the bugling of “Reveille” and end the day with “Taps.” Sharing the dining hall with the cadets during breakfast and lunch is also common.

Accessing the knowledge and experience of the tourism industry instructors is invaluable. So is networking with peers throughout the tourism industry. Most classes rely on students sharing aspects of their marketing programs. Out of these discussions, ideas, concepts and camaraderie emerge.

Activities and free-time off campus in Dahlonega are planned throughout the week. These are ideal opportunities for tourism professionals to exchange ideas and build professional and personal relationships in a low-key setting.

Sitting atop the North Georgia Mountains, Dahlonega is a literal goldmine of history. It's the site of the Eastern United States gold rush. The focal point of the downtown area is the Dahlonega Gold Museum, sitting in the center of the town square. Wood-paneled and red-brick buildings line the streets. Resembling a mercantile of yesteryear, the independently-owned shops sell Georgia-made items, antiques, artwork and other treasures. Slow food restaurants sprinkle the historic downtown and four-way-stops control traffic, not lights.

Students are treated to a mountain sunset reception at Dahlonega's Wolf Mountain Winery on Sunday. On Monday evening, a family-style feast with fried chicken, mashed potatoes with gravy, fried okra, sweet tea and strawberry shortcake is shared at the historic Smith House.  Wednesday afternoon is a break from class and tourism professionals are invited to float down a river on an inner tube, golf, canoe, shop or just relax (and check in with the office). That evening is the last organized social function of the week. One of the Southeast Tourism Society's executives graciously hosts the entire class at his model Southern Living home in Dahlonega's mountains.

Tourism professionals are free to taste Dahlonega's dining on Tuesday and Thursday nights. Thursday evening, everyone unofficially comes together at the Dahlonega Brewing Company (also called Caruso's Italian Restaurant) to say goodbye and sing a round or two of karaoke.

The week ends late Friday morning with the final set of classes. Graduates of the first- and second-year programs are presented with certificates of accomplishment. The third-year participants aren't finished with the program until they hold at least two seminars to tourism industry peers, utilizing what the Southeast Tourism Society has taught them. These tourism marketing seminars need to be completed within four months of completing Marketing College. Upon completion, tourism professionals then receive their Travel Marketing Professional certification during graduation at the Southeast Tourism Society's annual spring meeting.

The fee to attend the 2006 Marketing College was $825 for a Southeast Tourism Society member staying on campus and $975 for non-members. A limited number of scholarships are available. These scholarships are generously donated by the Society's partners or a result of fundraising by the third-year class.

The Southeast Tourism Society's Marketing College is worth the financial and time investment. Hands-on course work taught in the classroom and networking with peers outside the class boundaries will advance a tourism marketing professional's career.

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The Following Story is sponsored by Affiliate Marketing

Well, without a doubt some of the best Friday after Thanksgiving sales in Chicago can be found in many of the stores lining the famous Magnificent Mile. There are shops and sales for every budget. Whether you are wondering through Saks dreaming of that designer coat for the cold weather or picking through the deals at Filenes’s you will easily find a great sale in the windy city.

Chicago is one for those towns that people flock to go shopping. Not surprising considering that everyone loves to shop. This walking friendly city is perfect for walking to the sale during the day and taking in the city life at night.

Once of the best places to find a sale the day after Thanksgiving on Chicago’s Magnificent Mile is the Marshals on Ontario Street. You cannot miss it. Now, one recommendation if you plan on braving the bargains to be had the day after Thanksgiving. Take a little Prozac. This is one of the most crowded Marshals I have ever been to. The sales and super discounts are worth it though. I also have to say that if you are looking for room designer clothing, shoes, or accessories, that this is the Marshals you should check out. I can only assume their awesome location a couple steps off of the Magnificent Mile make it one of those stores where the better items seem to be sold. I don’t care if anyone from Marshall’s want to dispute this fact, I just won’t believe them. I have been to quite a few Marshalls and this one is just the best. I found a $420 designer jacket for $80 there. Now, that is a deal I have never found at another Marshalls.

Marshall’s street address is 600 N Michigan Avenue, but they are really slightly off Michigan Avenue on Ontario Street. You cannot miss it though, so don’t worry!

Tip: Leave anything unnecessary at home if you are heading out to this Marshalls the Friday after thanksgiving. They cram the merchandise and the customers in, so it can be a tight squeeze!

Next up for a fabulous sale on the Magnificent Mile in Chicago the day after Thanksgiving would be the H&M. Now, there are not a lot of these clothing stores in America, so if you are going to be in Chicago, then you might as well face the crowds and check out the deals and sales to be had at this European clothing store. The deals are already there, but when the after Thanksgiving sales and process hit; there are amazing steals to be found. Generally they group all the sales items together right at the top of the steps on each floor. It will be a mess and you will have to dig. But, if you are looking for something stylish and super cheap on sale, then jump in and starting picking through it. If you where any size besides and 8 or a 10 you should expect to find a lot of sale items in your size. In general I always expect to pay about $10 or less for clothing items in this awesome sales section. Seriously though, H&M can get extremely crowded. Wear something thin so you can slip on clothing you wan to try on over your existing clothes. I Have waited in line for the dressing room for an hour here.

H&M is located at 840 North Michigan Avenue, Chicago, Illinois, 60610. They are very near Water Tower Place.

Next up for a great sale the Friday after thanksgiving in Chicago would be Lord and Taylor. I Have to hand it to these mega department stores that are dotted throughout the United States. They really know how to put on a sale. You can expect to find clothing, shoe, accessories, and more eon sale for up to 60% off. This Lord and Taylor is no expectation. You will find floor after floor of unbelievable deals. Seriously, I think there are 8 floors in thie Lord and Taylor! Bring some Starbucks with you because you’ll need it if you end tend to dig through it all!

Lord and Taylor is located at 845 N Michigan Ave, Chicago, Illinois, 60610.

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The Following Blog Post is from Associated Content and sponsored by Lead Generation

Before launching any lead generation campaign, make sure all involved teams are on board and on the same page. The goals should be clearly defined and applicable to the different parties. The strategies should be in place to effectively be geared toward this similar goal

To start off, the campaign flow should be outlined carefully. Where does the process start and how will it end? How will you define its success or failure?

- Correlate the promotional material, collateral to be used with the goals

If the goal is to increase leads online, then the promotional material will be correlated to this goal. Most if not all efforts will then be concentrated online. You can start with search engine optimization (to enhance sign ups via the website), email campaigns, online linking campaigns and even search engine marketing if you've got enough money to play with

- Identify different response mechanisms

How do you want people to respond to your campaigns? Will there be a hotline number or do you want to course all campaign responses through your website or maybe a particular email address? These should be outlined carefully so your teams will be well-prepared to entertain in-coming prospects and follow through on possible sales. Having more response channels will be to your advantage, although tracking may become a challenge. Liaise with the different departments involved in making it work - those that will receive the clients by phone, email and website should align with the same spiel, the same offer.

- Define the marketing message in line with the goal

Position the goal of your messages in the collateral in such a way that it will not be drowned by other content. Make this the focus of the entire piece. This should be the same for all pieces and for all campaigns if you're doing multiple campaigns at the same time. Also ensure that everyone involved knows the marketing message - dissemination is key.

- Ensure that the user makes the most of your campaign

For the campaign to be effective, the user has to enjoy the experience. The campaign should be targeted enough to be appreciated by the right market. The flow of the campaign from ad to landing experience to response acceptance should be smooth and directed towards the goal. This will give your campaign a viral effect. People who appreciate how you've marketed your product will talk about it and spread the word. This is priceless marketing.

Once these steps are properly outlined, the campaign should be able to push through without a hitch. These are macro perspectives of any campaign and not designed to sweat the small stuff. But once these are in place, the details will fit perfectly like pieces in a puzzle.

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This Blog Post is from Associated Content and sponsored by Autoresponders

Generating mortgage leads - that is finding people to talk to that are interested in obtaining a new or refinanced mortgage is an important part of a loan officer or mortgage company's business. Having enough qualified people interested in your products and services is the best way to improve your sales.

Here are some ideas you can use to generate mortgage leads: First, you can buy them. That is an easy way, but certainly not the least expensive.

If you are on a budget, or have more time than money you can generate your own mortgage leads by using some of the skills and knowledge you already have as a loan professional. Loan professionals are usually good talkers, so network with everyone you know and offer a finder's fee for leads that turn into approved mortgages for you. Make it easy by giving each person a few of your business cards and asking them to write their own name on the back before handing them out for you. Call your network every few weeks to see if they need more cards.

Another way to find leads is to contact divorce attorneys and relocation specialists and offer your services to their clients. If you are a trusted professional it will help all the parties concerned to facilitate changes during stressful times.

You can also write articles about housing and mortgages and loans and points. If you put your contact information at the bottom of the article and submit these to article directory sites, over time, more and more people will see your information and some of them will contact you for your services. How many articles would you write if you knew that each one would turn into a sale in a year's time?

One more mortgage lead generator is to buddy up with another real estate professional — such as a listing agent or an appraiser. Each of you agree to send the other business - so that you double your clients without doubling your lead costs. It's a fact. Mortgage leads improve sales. Buy them or generate them, but make sure you have them!

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The Following Story is sponsored by Email Marketing

Generating mortgage leads - that is finding people to talk to that are interested in obtaining a new or refinanced mortgage is an important part of a loan officer or mortgage company's business. Having enough qualified people interested in your products and services is the best way to improve your sales.

Here are some ideas you can use to generate mortgage leads: First, you can buy them. That is an easy way, but certainly not the least expensive.

If you are on a budget, or have more time than money you can generate your own mortgage leads by using some of the skills and knowledge you already have as a loan professional. Loan professionals are usually good talkers, so network with everyone you know and offer a finder's fee for leads that turn into approved mortgages for you. Make it easy by giving each person a few of your business cards and asking them to write their own name on the back before handing them out for you. Call your network every few weeks to see if they need more cards.

Another way to find leads is to contact divorce attorneys and relocation specialists and offer your services to their clients. If you are a trusted professional it will help all the parties concerned to facilitate changes during stressful times.

You can also write articles about housing and mortgages and loans and points. If you put your contact information at the bottom of the article and submit these to article directory sites, over time, more and more people will see your information and some of them will contact you for your services. How many articles would you write if you knew that each one would turn into a sale in a year's time?

One more mortgage lead generator is to buddy up with another real estate professional — such as a listing agent or an appraiser. Each of you agree to send the other business - so that you double your clients without doubling your lead costs. It's a fact. Mortgage leads improve sales. Buy them or generate them, but make sure you have them!

More info on Email Marketing can be found on our main site!

Thanks to How to Market for sponsoring the following blog post

Some mom and pop shops don't take credit cards as an option for payment from customers. Companies who don't take credit cards are actually losing sales instead of making sales despite having to pay a low percentage per transaction each time a customer uses a credit card. This article will give you some tips to help your business boost sales.

1. You need to accept credit cards. People will often spend more money on a credit card than they usually would in cash. You will generate even more sales for your company if you accept every type of credit card as payment including American express. American express may cost more per transaction for each customer that you have, but it is worth it on a long term basis.

2. You need to have a lay a way program available to customers. People are more likely to purchase items if they can pay for the item with just three payments for about 3 months. They will often purchase more items since they can just make payments. One thing about expensive items such as furniture is to offer free delivery of the item too.

3. You can get more sales by offering credit accounts to other companies and individuals. They are will be more likely to come back to your company for more services or items since they can get a credit account at your company. Make sure to do a credit check before giving someone an credit account at your company.

4. Make sure to accept checks. People still use checks and most of them won't bounce. Make sure to put the customer drivers license number and expiration date on the top of each check. Most people will offer to pay to with a debit check card if you decide to not accept checks from customers.

5. Make sure that customers can place orders for items or service over the telephone. You want to be able to receive a customers credit card information via telephone due to being able to save the customer time. Keep in mind that even if you have a business website that some customers will want to send in a order form with their credit card information or even call your business to place an order instead of online.

If you offer credit accounts and have a great lay a way program then you will generate more sales and get returning customers. Keep in mind that people who use credit cards to buy expensive merchandise will often spend more on a credit card than they would of when paying cash. You can always talk the customer into spending more money on a credit card since they figure they just have to pay the minimum payment each month.

Another way to boost sales is to have a business website so people can purchase services or items almost 24 hours 7 days since your website will be open for sales every day. You will get returning customers to your website if your offer a way for them to be able to make payments on their credit accounts or lay a way program easily online.

Be sure to visitHow to Market at the main site!

The Following Story is sponsored by Lead Generation

The latest craze among teenagers is to get a contract with a major record company. There are new shows created daily that cater to this latest fad. But unless you really know how to market yourself properly you will never make it in the music business, regardless of how well you sing. Even if you have the most beautiful voice anyone has ever heard, you will want to look into hiring a professional singing coach. 

They will teach you how to use your voice properly, and how to read any type of music. In order to land a record contract you have to really sell yourself. Since your voice is the main product that you are trying to sell you need to perfect it. You will also need to create your own unique style. What many people in the music industry are now looking for is something different. There are millions of people that can sing but what makes you different than the next person?

The next thing that you need to work on in order to market yourself is your image. Stay away from trying to copy the image of another famous singer. You need to be unique, show your creativity by coming up with an image that will sell. If you are not sure where to begin than you can start by taking a poll of the people in your marketing area. This is really easy to do. First you can visit some of the music message boards, and just post a question that will help you find out what music lovers are looking for. This is exactly what the professionals do. They find out what the people want and they give it to them.

If you do not have any type of music writing skills then it is definitely time that you learned. Try taking a few music courses in your local area; this is definitely a good way for you to get started. If you are an artist with an amazing voice, a great image and can write and perform your own music, you are the perfect package for any record label. Once you have your package complete you are ready to start marketing. 

Be willing to sing and perform anywhere to get your voice heard and to make yourself known. Try visiting some of your local clubs and get to know some of the DJ's. If you can get a “DJ” at a major club to listen to one of your songs, and if they actually like it and play it, you have a really good chance of getting into a record label. One final thought is to remember that you are marketing your talent, so the better you are the further you will go.

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This Blog Post is from Associated Content and sponsored by How to Market

[by: Beka Ruse]

Smart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools. Don't let that keep you from increased profits! Write masterful messages with these simple steps:

Pull the Reader in
Introduce the Product
Explain the Product's Significance
Tell the Reader to Make a Purchase

(Examples in this article use the fictional product “Green Garden Lawn Fertilizer”. Any similarity to actual products is unintended and coincidental.)

Pull the Reader in
First, convince your audience that your text is worth reading. Make your first sentence or two very interesting: Make a bold statement, say something seemingly ridiculous, or appeal to your prospect's emotional side. Later, tie this grabber in with the rest of your copy. For instance:

“Want to make your neighbors jealous? How about with a lush, green lawn in just 2 weeks?”

Introduce the Product
What is the product you're advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. For example:

“Green Garden Lawn Fertilizer is taking the landscaping industry by storm. What else can give you the lawn of your dreams in just 15 minutes a day?”

Explain the Product's Significance
What will it do for me? This is the time for details - make this section long and rich. Suggest a variety of product uses, and give examples. Make the most of this opportunity to directly target your unique audience! Clearly explain how your readers will benefit from your product.

Tell the Reader to Make a Purchase
You've come so far - you've laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product!

This step may sound strange, but it's necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don't be pushy - just change your verb tenses to the imperative. Instead of:

“If you think that you fit this profile, you might want to think about buying Green Garden Lawn Fertilizer.”

Say:
“Click here to order Green Garden Lawn Fertilizer today.”

An Eye for Continuity
More and more opt-in e-mail is being sent around the Internet. Remind your prospect that he requested your messages by keeping an eye on continuity.

Start and end each message in a similar way. At the top, let your prospect know who you are, why he is getting e-mail from you, and where he is in the follow up sequence. This can be as simple as saying:

“Last week, you requested more information about Green Garden Fertilizer…”

Then, end each message with your own contact information. Use your autoresponder's personalization features to list details about your lead. Also, include a way for the lead to unsubscribe. For example:

“This message was sent to Dusty Dan at dustydan@needsanewlawn.com. On April 5th, Dusty Dan requested information about Green Garden Fertilizer. Questions? Call us at 000-000-0000. Or, to unsubscribe, click here.”

Create With Confidence
Don't sweat over follow up messages - your prospects are waiting for you! Print and follow the guidelines in this article, and follow up with confidence.

Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy. Automated E-Mail Follow Up From AWeber

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